How Many More Avatar Promotions Are We Going To Have To Deal With?

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So we've got two more Avatar featurettes that have hit the net. La-Di-Da. The first one is after the jump. Check out the other one here. You can promote it and you can promote it and you can promote it...but at the end of the day, I believe Avatar is going to be one of those The Phantom Menace epic disappointments when all the dust settles on this thing in a few months and it's no longer "the flavor of the month" film to be interested in. You can talk about the story all day long, but it's still just another CGI movie.


I mean, it's painfully obvious that somebody in the studio exec's ranks is VERY scared that this thing is not going to live up to it's expectations and feels the need to viciously push this thing in front of EVERYBODY's eyes. They've got commercials geared for kids on Nickelodeon, they've got scenes of it mixed in with computer commercials, they had it playing in the middle of a pro Football game. I'm surprised they haven't made special toilet paper so that when we're wiping, each square can have a picture on it that reminds us that it's coming out. They're having special webcasts for it on MTV to make sure that all the hip young teens will catch on. And let's not forget that now we can hear the closing song for Avatar by Leona Lewis entitled "I See You", that is so obviously trying to replicate the formula for success that was Titanic and it's "My Heart Will Go On" hit by Celine Dion.

Avatar takes us to a spectacular world beyond imagination, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. We enter the alien world through the eyes of Jake Sully, a former Marine confined to a wheelchair. But despite his broken body, Jake is still a warrior at heart. He is recruited to travel light years to the human outpost on Pandora, where corporations are mining a rare mineral that is the key to solving Earth's energy crisis. Because the atmosphere of Pandora is toxic, they have created the Avatar Program, in which human "drivers" have their consciousness linked to an avatar, a remotely-controlled biological body that can survive in the lethal air. These avatars are genetically engineered hybrids of human DNA mixed with DNA from the natives of Pandora ... the Na'vi.

Reborn in his avatar form, Jake can walk again. He is given a mission to infiltrate the Na'vi, who have become a major obstacle to mining the precious ore. But a beautiful Na'vi female, Neytiri, saves Jake's life, and this changes everything. Jake is taken in by her clan, and learns to become one of them, which involves many tests and adventures. As Jake's relationship with his reluctant teacher Neytiri deepens, he learns to respect the Na'vi way and finally takes his place among them. Soon he will face the ultimate test as he leads them in an epic battle that will decide nothing less than the fate of an entire world.

The movie is directed by James Cameron and stars Sam Worthington, Zoe Saldana, Sigourney Weaver, Giovanni Ribisi, Michelle Rodriquez, Lola Herrera, and Joel David Moore.

Avatar is scheduled to hit theaters on December 18th.

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