I can't begin to tell you how much I detest a majority of the "found footage" films. Every time I see a new released, my eyes roll into the back of my head and I sigh heavily. The only reason I picked up "The Bay" when I saw it was the box and tagline caught my attention. If it wasn't for Director Barry Levinson's name attached to it, I would have put it back. After watching it, I'd say it's definitely one of the better films using the shtick.